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Resume

National Football League 

August 2019 - Present

Senior Producer, Creative Marketing

  • Lead the process of creative development between concept and execution, partnering across various design, editorial and production teams – along with outside vendors and agencies 

  • Collaborate with creative leads, internal stakeholders, and external partners to help translate creative briefs into direct response design, video, and animation assets across platforms - TV, video, CTV, app, display, rich media, social, and email 

  • Assist with creative development including concepting, copywriting, editorial, and graphic design 

  • Responsible for in-house creative production workflows and ensuring project deadlines/budgets are met 

  • Take charge in resource planning and workflow prioritization in efforts to safeguard scope and schedule 

  • Produce large- and small-scale live action shoots for various marketing initiatives 

  • Work closely with social programming and creative teams to plan/shoot/edit/program bespoke content for given campaign 

  • Build and maintain comprehensive deliverables lists, budgets, and calendars to align and track project scope with both internal stakeholders and external production partners 

  • Collaborate with media partners on creative strategy by placement and asset type(s) 

  • Maintain working relations across internal disciplines and teams, including C-level and SVP's, as well as roster of creative partners and vendors 

RPA: Rubin Postaer and Associates

January 2018 - August 2019

Digital Producer

  • Resource and communicate between strategy, creative and account teams to concept, build and traffic digital marketing campaigns inclusive of display ads, social posts, video production, web development and email

  • Developed and executed project schedules, estimates, campaign recaps with accuracy

  • Spearhead implementation of all digital production processes, streamlining workflows between on and off- site designers, creatives, developers and account managers

  • Manage client relations and present creative work

Phelps Agency (now 9thWonder)

November 2013 - December 2017

Interactive Marketing Manager

  • Manage production of digital campaigns for largest self-storage company that directly results in increased revenue and customer acquisition across all their properties nationwide

  • Collaborate with creative, analytics and tech lead teams to ensure clients’ business objectives are achieved with thoughtful digital solutions that are engaging, user friendly and integrate with pre-existing technologies and business rules.

  • Develop detailed briefs to establish marketing campaigns, brand strategy, business opportunity, positioning, target audience and messaging for creative, media and other cross-functional marketing partners

Phelps Agency (now 9thWonder) – Digital Coordinator | Nov 2013 – Jan 2015
Sogeti USA LLC – IT Consultant | Jan 2011 – Jun 2013

Skills& Expertise

Education & Awards

  • Bachelor in BA, Majors in MIS & Finance | Ohio University | 2007 – 2011

  • 4A's Institute of Advanced Advertising Studies (IAAS) | UCLA | 2014

  • 2020 Promax North America, Gold Award for Sports Program Campaign - NFL Game Day

Marketing Strategy, Creative Strategy & Development, Brand Development, Video Production, Copywriting, Graphic Design, Media Strategy, Social Production, Client Relations, Vendor Relations & Management

Adobe Creative Suite (Premiere, Photoshop, After Effects), iOS, MS Office, G-Suite, Jira, Keynote

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