Senior Producer, Creative Marketing
Creative Sports Marketer & Content Specialist | Multi-Media Producer | Strategic Brand Builder | Marketing Strategist
614-561-9495
Resume
National Football League
August 2019 - Present
Senior Producer, Creative Marketing
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Lead the process of creative development between concept and execution, partnering across various design, editorial and production teams – along with outside vendors and agencies
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Collaborate with creative leads, internal stakeholders, and external partners to help translate creative briefs into direct response design, video, and animation assets across platforms - TV, video, CTV, app, display, rich media, social, and email
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Assist with creative development including concepting, copywriting, editorial, and graphic design
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Responsible for in-house creative production workflows and ensuring project deadlines/budgets are met
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Take charge in resource planning and workflow prioritization in efforts to safeguard scope and schedule
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Produce large- and small-scale live action shoots for various marketing initiatives
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Work closely with social programming and creative teams to plan/shoot/edit/program bespoke content for given campaign
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Build and maintain comprehensive deliverables lists, budgets, and calendars to align and track project scope with both internal stakeholders and external production partners
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Collaborate with media partners on creative strategy by placement and asset type(s)
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Maintain working relations across internal disciplines and teams, including C-level and SVP's, as well as roster of creative partners and vendors
RPA: Rubin Postaer and Associates
January 2018 - August 2019
Digital Producer
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Resource and communicate between strategy, creative and account teams to concept, build and traffic digital marketing campaigns inclusive of display ads, social posts, video production, web development and email
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Developed and executed project schedules, estimates, campaign recaps with accuracy
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Spearhead implementation of all digital production processes, streamlining workflows between on and off- site designers, creatives, developers and account managers
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Manage client relations and present creative work
Phelps Agency (now 9thWonder)
November 2013 - December 2017
Interactive Marketing Manager
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Manage production of digital campaigns for largest self-storage company that directly results in increased revenue and customer acquisition across all their properties nationwide
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Collaborate with creative, analytics and tech lead teams to ensure clients’ business objectives are achieved with thoughtful digital solutions that are engaging, user friendly and integrate with pre-existing technologies and business rules.
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Develop detailed briefs to establish marketing campaigns, brand strategy, business opportunity, positioning, target audience and messaging for creative, media and other cross-functional marketing partners
Phelps Agency (now 9thWonder) – Digital Coordinator | Nov 2013 – Jan 2015
Sogeti USA LLC – IT Consultant | Jan 2011 – Jun 2013
Skills& Expertise
Education & Awards
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Bachelor in BA, Majors in MIS & Finance | Ohio University | 2007 – 2011
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4A's Institute of Advanced Advertising Studies (IAAS) | UCLA | 2014
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2020 Promax North America, Gold Award for Sports Program Campaign - NFL Game Day
Marketing Strategy, Creative Strategy & Development, Brand Development, Video Production, Copywriting, Graphic Design, Media Strategy, Social Production, Client Relations, Vendor Relations & Management
Adobe Creative Suite (Premiere, Photoshop, After Effects), iOS, MS Office, G-Suite, Jira, Keynote